ARGUMENTATIVE ESSAY !!

Ali Aldahan
Instructor Mohd Muzhafar Idrus (Mozac)
English Writing Gold A2
April 27 2010



Producing Electronic Cigarette to the Middle East



The task of any commercial company is to present many advantages for both of the seller and the buyer. Therefore , ESC aims to achieve financial gain and fame in the world market, also it provide the consumer with new and advanced electronic services consequently the improvement in the development of society. For our company it intends to present a new electronic product to markets . This product concerns the smokers people who can not quit smoking and its goal is to help smokers to reduce smoking habits. This product is called e-cigarette, and we can also call it The Imaginary Cigarette, Automatic Cigarette, Healthy cigarette or electric cigarette. I expect that this kind of cigarette will spread in the Middle East if Health Organization proved that its harming is less than the traditional cigarette. Therefore , I will illustrate in this essay the preliminary marketing plan for introducing e-cigarettes to the Middle East Region.



First, market segmentation is the division of the market into sections of buyers with different needs, characteristics, or behaviors who might require separate products of marketing programs. For example : the segmented group of smokers can be divide into various categories at all ages men from young age or elderly and women are also young and the elderly and adolescents over the age of fifteen young adults, we can communicate with these groups of smokers through the internet and emails, media, television and press, and magazines , but they are not stable, they may stop smoking abruptly or face death or they may change the type of cigarettes they take.
Markets can be segmented on the basis of buyer behavior and so marketers find practical utility in the use of buyer behavior as basic independent segmentation.It would be a common product among customers depending on the quality and also if the price is suitable for different groups in society, service, the appropriate form provided by the product and the rate of use are they smoked heavily and moderately or smoking mild also if the smoker smokes cigarettes regularly or intermittently not the first time whether the smoker was willing to buy or not , and has a strong position to buy or not. Also , the primary idea in buyer behavior segmentation is that different customer groups expect different benefits from the same product and accordingly they will different in their motives in owing it and their behaviors in buying it variables of buyer behavior . 30% of the customers will buy the electronic cigarette after hearing about it from a friend. Market targeting is the process of evaluating each market segment's attractiveness, and selecting one or more segments to enter. I prefer differential marketing because in it different marketing mixes are offered to different segments should verify the company should present more than a product they also come in a variety of nicotine levels from 0-16mg to suitable all the needs of the smokers and their different ages, the products of e-cigarette it must be found in the kinds of cigarette the present of nicotine should verify according to the possibilities of material and consumer desires and wants have smoking rate of containing few or many nicotine.




Second, the marketing environment is the actors and forces that affect a business's ability to build and maintain successful relationships with customers.Studying the environment allows marketers to take advantage of opportunities as well as to combat threats. The marketing environment is divided into the internal and external environment (which is further divided into micro and macro environments). It is composed of Sociological, Technological, Economic, Natural environmental and Political factors.
From the social factors that may affect this product electronic cigarette in my view are the attitudes towards divorce and fatherhood individual, in divorce and disconnect household phenomenon which is two things to happen either stay away from smoking , and in this case have negative impact on the product or give a chance to purvey smoking because of unity . If the father is a smoker the children will be accustomed to smoking as the social gatherings and keeping bad company which claims to increase the number of smokers and will in turn affects the product positively to increase its popularity either may have a negative effect on the product if the family has a religious awareness and can affect well in the hearts of others and this will lead to the negative impact on the fairy and the lack of spread. There are many competitors in the market from them are the company of (Shenzhen Kanger Technology Co., Ltd). And also the company of (Blu Cigs Electronic Cigarette). In my opinion, it is there unique design, and great price value that has put them ahead of the rest. We should take in our consideration the ethical issues when dealing with our potential competitors. When the institution has a good reputation in terms of ethics, it can cooperate with competitors in achieving a common interest. For example, combine a number of companies in order to buy material raw as a one which gives them all an opportunity to get a better price and better quality or terms of payment of soft. because the volume of purchase is much greater than if you bought each of them separately .





Thirdly, The identification of the price of the product of the most important issues in business-building it determine the amount of sales of the product and thus the profits that came from behind the sale of the product in the development of price of the product, three factors must take into account when setting the price of cigarettes online, but I think that put the price on the basis of the customer is most appropriate as the quality of the product and the price appropriate to the customer are that make it accept the product in order to be accessible to all groups, because most people who smoke cigarettes from young people and adolescents, most of them do not have enough money to buy expensive cigarettes. The high price of cigarettes leads to reduce the number of smokers . Also , there are communications market, a process of communication between the marketer and the customer to get information on the product and brand to customers for sale and proliferation and to turn a profit, I find that the appropriate way to promote the product is a sales promotion because it makes an boiled increase sales by providing an incentive to customers to buy electronic cigarettes For example, possible offer product work additional rate on the product free or battery for free.




Fourthly, Marketing concept societal make marketers think the social responsibility of marketing In our company for marketing electronic cigarettes influenced by several characteristics of social Electronic cigarettes containing different percentages of nicotine and also cause many diseases such as lung cancer and death so they are exposed to many criticism affects the sales of the company as it is given opportunity for smokers to smoke in public places because
they detract smoke might harm other people who do not smoke.



In conclusion I can say that I am against smoking generally and the electronic cigarette may hurts humans health more than the traditional cigarette . but , people always search for the modern things moreover The World Health Organization published in September 2008 that it does not consider the electronic cigarette safe. In my opinion , smoking is a bad habit , so I hope from everybody in this world to quit smoke .

References:



1- Walton hall, Milton Keynes , an introduction to marketing in business.( 2006 ) .


2- Green Smoke Silicon , Innovations Available from: http://greensmoke.com/. Copyright (2008-2010)



3- Tobacco Facts Available from: http://www.tobacco-facts.net/2010/01/new-jersey-bill-to-ban-%e2%80%9ce-cigarettes%e2%80%9d-use-in-public-passes-another-hurdle. Copyright © (2009)


4- Business Resource Software, Inc. Available from: http://www.businessplans.org/Segment.html. Copyright © (1994-2010)

Ali Aldahan

Instructor Mohd Muzhafa Idrus (Mozac)

English Gold A2

April 17 2010

Pollution: Its Causes and Effects

X city is a city that used to be a beautiful and quiet city. 15 years later, factories, companies, nightclubs and casinos occupied the city and change it to an industrial, crowded and polluted city. When you look at the city from the air, you can see the black smokes coming out from the factories’ chimneys making a dark cloud. When you look at the sea, which is beside the city, you can see the green and black water killing the sea life, and when you stand in the middle of the city, you can hear the loud noise that makes people awake all day. Pollution is a factor that affects air, water, or soil. These days, pollution is one of the most difficult issues the world faces. Air, water, and noise pollution are the most common kinds of pollution in the world. Each kind of pollution has different causes that affect the environment around it (1).

Air is mixed with elements in a fixed percentage. The fixed percentage of the air’s elements is 78% nitrogen, 21% oxygen, 0.3% carbon dioxide and 0.7% of other elements (2). Those percentages can be changed by many factors making air pollution. Air pollution is the changes of the percentages of the main elements for it. Air pollution is the most dangerous kind of pollution because it easy to spread from an area to another area in a short time. Carbon monoxide, nitrogen oxides and sulfur oxides are the most dangerous elements when the percentages of them increase, they can affect the living organisms, and they can affect more than that. There are many factors that cause the increase of the personages of the dangerous elements such as factories’ smokes, the exhaust of cars and burning the forests. Many different breathing issues affect humans such as pneumonia, asthma and tuberculosis due to the increase of the percentage of carbon monoxide. When both percentages of carbon monoxide and nitrogen oxides increase, the process of photosynthesis in plants gets slowly; therefore, the earth temperature rises. Because of the rising in the temperature, many animals cannot afford the rise, so most of them die. Air pollution does not only affect living organisms, it also affects the ozone layer making a hole that it allows a large quantity of the solar radiation go throw it ; as a result, the ice melts in the Artic and Antarctica making problems in the water balance that leads to floods around the world. The cause of air pollution is related to the changes in the percentages of the elements that are mixed together. Air pollution can impact the living creatures and the impact can develop to more than that.

Water is the basis of life on any planet, and it covers around 70% of the earth. Water, whose chemical symbol is H2O, is a composite consisting of two hydrogen atoms and one oxygen atom (3). We can say that the water is polluted when the color and the smell of the water has been changed. There are many causes can polluted water. One of the main causes that makes the water polluted is the oil spill. Because of the oil spill a large number of sea life died. For example, in 1991, during the Golf War many of the ships that care oil had been attacked, and oil had been spilled; therefore, 95% of the sea life in the Persian Gulf died (4). A second cause that can affect water is sanitation. Sanitation is thrown in the oceans, so a fat layer can be composed, and obscures the vision of water; therefore, an unpleasant smell comes out of the water like the smell of hydrogen sulfide. A third cause is throwing the garbage in the oceans. The reproduction of the marine creatures can be slow as a result of throwing the garbage. Humans might expose to diseases such as Cholera, hepatitis and skin infections Due to the polluted water.

Noise pollution is the unwanted votes that affect humans and animals. Usually the crowded cities are the places that noise pollution can be found. There are many causes can make polluted cities such as transportation, constructions and people’s noise. Many issues affect in people’s life such as nervous tension and headache due the noise (5). In addition, many people lost their appetite, so they lost their concentration especially in mental things. Noise pollution can do more than that, it can make people die. For example, 27 people in Riyadh, which is the capital of Saudi Arabia, died in the last three years because they could not afford the terrible noise (6). Also, noise pollution can affect animals making them do some strange things.


In conclusion, the different kinds of pollution are dangerous, so organizations are trying to limit them. Air pollution is the most dangerous kind of pollution that affects humans, animals and plants. Water pollution impacts the sea life and humans making problems and diseases to them. Noise pollution affects humans and animals making unbalance in the nervous system. In my opinion, pollution is the most difficult case the world is facing, and governments should make strict laws for this issue to limit the effects of pollution.






Sources :


1) http://en.wikipedia.org/wiki/Pollution

2) http://en.wikipedia.org/wiki/Air_pollution

3) http://en.wikipedia.org/wiki/Water_pollution

4) http://www.asharqalarabi.org.uk/center1/wahat-l-t-i.htm

5) http://www.alriyadh.com/2008/12/02/article391909.html

6) http://en.wikipedia.org/wiki/Noise_pollution

Pollution : Its Causes and Effects ( FIRST DRAFT )

Pollution

One day , there were a city called X . This city was beautiful and has a clear air . 15 years later , factories , companies and several things make the country go down . it's crowded and pullouted city in the present day . When you look from the air , you can see the black smook coming out from the factories , and making a dark cloud . when you look at the see , which it is beside the city , you can see the mix of green and black water killing the see life , and when you stand in the middle of the city , you can hear the loud noise from the factories that makes people awake all day .

Air mixed of several elements . The smoke of the factories could change the elements . because the mix of the smook and the clean air could change the persentege of the elements . Air pollution is one of the most dangerous issue in the world because it can effect the living organisms . and they can effect more than that .

Water is everything in this world , it handle more than half the plant . but the pollution killed the life under the see . and that is because of the garbage and sanitation . these things made the see go down. there effect change the color and the smell . and because of that many of the fish and plant are black and didn't grow up so fast .

In conclusion , the diffrent kind of pollution screw our life . in my opinion , I suggest the govrnments to do something with this issue .



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P.S : I didn't use any sources yet , bu I will .

ESSAY : COMPARISON / CONTRAST

Instructor Mohd Muzhafa Idrus (Mozac)
English Gold A2
April 6 2010




Dell and Mac users

Computer these days is one of the most important thing in our life . Most people use it permanently and every where . Computers companies aspire to get the most sales of all other companies . For example : Dell and Mac computer companies . Both of them have a great items and people are buying their sales . People are looking forward to have the best items that educates their desires such as : Quality , appearance and price .

People who are interesting in computers for their business choose their computer by quality to have the best business they could have . Dell and Mac have a great reputation in their sales . so these people would go with them first preferred to all other computer companies . Dell starts to increase their quality by the time , so people who are interesting would buy there items . But , designers , businessmen and scientist prefer Mac because it is faster than Dell and avoid the high temperature . Also , Mac computers doesn't allow viruses to risk the computer . In comparison with Dell , Mac has better quality than Dell .

Fashion people who likes aspects and colors when they first looking to buy a computer , they look for the appearance of the computer . They usually ask themselves " Is it beautiful ? " or some of them say " What it my favorite color ? so I can buy computer in the same color . " Both Dell and Mac have different shapes and different sizes . But , Mac has a specific design they make their computers on it . In the other hand , Dell has many designs . Dell provides for these people all what they want . Their is a lot of colors in different shapes and sizes . Dell is similar to a piece of art in their sales . So , people who likes fashion and aspect would go with this option .

Economic crisis hit the world recently . And because of that people are trying to save every penny they get from their job . Finding something cheap is the only matter for these kind of people . I suggest Dell computers for these kind of people . Because if we compare the prices between both company , we will find that Mac is much higher than Dell . Another fact , there is charge for programs and entertainment like games and music . But the opposite in Dell . Dell is cheaper and the programs and entertainment are free . I accept these people to buy Dell computers to save there money .

In conclusion , People have different options and opinion , and they love to go with their choices . These three choices would be the most common choices for the costumer who wants to buy a computer . By comparing the Dell and Mac computers we are going to find some similarities and differences . In my opinion , I like Mac computers more than Dell because I'm one of the people who search for quality , because I don't care about appearance or price .

SECOND DRAFT .. ( Editing ) !

Dell and Mac users

Computers these days are one of the most important thing in our life . most people use it permanently and every where . computers companies are fighting to have the biggest sales of all other companies . For example : Dell and Mac companies . Both of them have a great computers and people are buying their sales . But , there are some people prefer one of the other . People looking for three different things : Quality , shape and how much it will coast them .

People who are interesting in computers for their business choose their computer by quality . Dell and Mac have a great reputation in their sales . But , designers , businessmen and scientist prefer Mac because it is faster than Dell and didn't have a high temperature . Also , Mac computers doesn't allow viruses to attack the computer . In comparison with Mac , Dell has lower quality than Mac .

Fashion people who loves aspects when they first look to buy a computer they look for how the computer look like . They start asking themselves " Is it beautiful ? " or some of them say " What it my favorite color so I can buy computer in the same color ? " Both Dell and Mac have different shapes and different sizes . But , Mac has only a specific design they make their computers on it . In the other hand , Dell has another idea . Dell recommended for these people all what they would . Their is a lot of colors in different shapes and sizes . Dell is similar to a piece of art in their sales . So , people who loves fashion and aspect would go with this option .

Economics in these days is low . People are trying to save every penny they get . Finding something cheap is the only matter for these kind of people . I most likely Dell for these kind of people . Because if we compare the prices between both company , we will find that Mac is much higher than Dell . And , there is a charge for programs and entertainment like games and music . But the opposite in Dell . Dell is cheaper and the programs and entertainment are free . I would aspect for savior people to buy Dell computers .

In conclusion , People have different opinion and options , and they love to go with their choices . These three options would be the more common choices we can see . By comparing the Dell and Mac companies we will find some similarities and differences . In my opinion , I like Mac computer better than Dell because I'm one of the people who search for quality .

FIRST DRAFT .. ( Free writing ) !

Dell and Mac users

Technology these days are one of the most impostant thing in our life . most people use it railably and every where . computers companies are fighting to have the biggest sales of all other companies . For example : Dell and Mac companies . Bothe of them have a great computers and people are buying their sales . But , there are some people prefer one of the other . People looking for three diffrent things : Quality , shape and how much it will coast them .

People who are interesting in computers for their business choose their computer by quality . Dell and Mac have a great reputation in their sales . But , desighners , businessmen and scientist prefer Mac because it is faster than Dell and didn't have a high tempereture . Also , Mac computers doesn't allow vairouses to attack the computer . In comparison with Mac , Dell has lower quality than Mac .

Fashion people who loves aspects when they first look to buy a computer they look for how the computer look like . They start asking themselves " Is it beautiful ? " or some of them say " What it my favorit color so I can buy computer in the same color ? " Both Dell and Mac have diffrent shapes and diffrent sizes . But , Mac has only a specific design they make their computers on it . In the other hand , Dell has another idea . Dell recomended for these people all what they would . Their is a lot of colors in diffrent shapes and sizes . Dell is similar to a piece of art in their sales . So , people who loves fashion and aspect woul go with this option .

Economics in these days is low . People are trying to save every penny they get . Finding something cheape is the only matter for these kind of people . I most likely Dell for these kind of people . Because if we compare the prices between both company , we will find that Mac is much higher than Dell . And , there is a charge for programs and entertainment like games and music . But the opposit in Dell . Dell is cheaper and the programs and entertainment are free . I would aspect for savior people to buy Dell computers .

In conclusion , People have diffrent opinion and options , and they love to go with their choices . These three options would be the more common choises we can see . By comparing the Dell and Mac companies we will find some similiraties and diffrences . In my opinion , I like Mac computer better than Dell because I'm one of the people who search for qualaty .